The company blamed the COVID-19 pandemic in its filing, stating that it had not benefitted from delivery due to its buffet model. On January 25, 2021, Cicis filed for Chapter 11 bankruptcy with between $50 million to $100 million in liabilities. The campaign is aimed at proving that Cicis has more to offer than just pizza. In November 2015, the company began a new marketing campaign which included the simplified renaming of the company to just Cicis with the modifier "Beyond Pizza," along with the addition of a new logo and redesigned website. The award for worst restaurant ideas has also been awarded to the pizza chain. Cicis has won numerous awards and has also been named one of the top 25 performing brands by The Wall Street Journal and a top 200 franchise concept by Franchise Today. In addition to its current restaurants, in 2010 Cicis announced plans to add another 500 restaurants in the next 10 years (with the possibility of expanding internationally into Canada and Mexico). Mitchell was appointed to the position permanently in March 2018. Harris left the company in January 2018 and was replaced by Bill Mitchell as interim CEO. Shumsky retired in August 2013 and Darin Harris took over as CEO of the company. Michael Shumsky, previously CEO of La Madeleine Restaurant, Inc. Moore announced his retirement in 2009, after 17 years with the company. As president of the chain, Moore oversaw the company's operations and franchise growth. Croce gave 20% of his proceeds to Gateway Church, where he was a member. Craig Moore, who was a general manager in Dallas, became vice president of the company, a position he held for five years before he was named president after the sale. In 2003, Croce retired from the business, and passed ownership of the company to the company's executive team. Four years later, Cicis had more than 500 locations, and was the fastest-growing pizza chain in the United States. In 2001, with 363 restaurants at the time, the chain expanded its buffet offerings and began remodeling restaurants. This location closed in 2020.Ĭicis was founded in 1985 by Joe Croce and Mike Cole in Plano, Texas. History A CiCi's Pizza restaurant in Brooklyn, Ohio in February 2013. In November 2015, the company began a new marketing campaign which included the renaming of the company to Cicis (by dropping the apostrophe, making the second 'C' lowercase and dropping the word ‘pizza’ from its name), along with the addition of a new logo and redesigned website. There are 299 franchised and corporately owned restaurants in 24 states. The company was founded in 1985, and started franchising by 1987. Cicis, formerly known as CiCi's Pizza, is an American chain of buffet restaurants based in Coppell, Texas, specializing in pizza.
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