![]() Related: Justin Bieber wears dreadlocks, appropriates Black culture yet again. He’s since gone on to take home two Grammys, break several Guinness World Records (he’s the most-followed male popstar on Twitter!) and win 20 Billboard Music Awards. Usher and Braun then signed him, Braun became his manager, and Bieber fever took over the world. Scooter Braun accidentally found one of his videos while browsing and was so impressed that he had him recording demos not long after. As a youngster, Bieber had lots of videos of himself performing R&B covers uploaded to the site by his mom, who also filmed him busking by the Avon Theatre in Stratford, Ont. If there’s one celebrity who really owes their career to YouTube, it’s the Biebs. Related: Style trends spotted at the 2021 Grammys. The singer, 24, made her channel when she was only 13 years old and was discovered in high school after record label founder Tony Perez’s daughter showed him Cara’s cover of The Neighborhood’s “Sweater Weather.” In 2015, her first single “Here” blew up with half a million streams in a week, and she’s since put out two albums, with her third due out later this year. Alessia Caraīefore she was a Grammy-winner and making hits with Zedd, Cara was also sharing singing covers on YouTube. Related: The 20 most generous celebs during covid-19. Now, his videos have millions (sometimes billions!) of views, he’s sold out tours all over the world, and was named one of TIME‘s most influential people. He later gained lots of fans on Vine (R.I.P), but it was through YouTube that he started performing music publicly. He also learned how to play guitar by watching tutorials on the platform. Like many young musicians, Mendes uploaded videos of himself singing on YouTube, covering songs from Rihanna and others. These are the Canadian musicians who got their start on YouTube. Two thirds of that same group also agree that YouTube is essential for undiscovered artists to level up.Īside from The Weeknd and the Biebs, a few other big names in music also owe their successful careers to the site. ![]() ![]() More than three quarters of music, media and entertainment companies who have their own channels say that the video platform helps grow the overall market for media content. According to a recent YouTube report, YouTube is the key to industry growth.
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